2024 Business Person of the Year Dinner and State of the City Address

The 2024 Business Person of the Year Dinner and State of the City Address was held on Feb. 1, at the Lafayette Park Hotel & Spa. Congratulations Hollie Lucas-Alcalay, owner of Hollie's Homegrown! View photos from Craig Isaacs, BlueGoo Photography HERE. Free downloads of the photos are encouraged, but no one may resell or use any of the photos in advertisements without prior approval. When posting to social media, please give credit (tag) both the Lafayette Chamber and @bluegoophotos on IG or @craigi on other platforms.

 

 

Hollie Lucas Alcalay, Hollie's Homegrown, BPOY 2024

Hollie Lucas-Alcalay, Hollie's Homegrown, BPOY 2024 along side Tom Stack and Dennis Garrison.

The 2024 Lafayette Business Person of the Year is ... Hollie Lucas-Alcalay, owner of Hollie's Homegrown!

A dinner will be held February 1, 2024 at Lafayette Park Hotel & Spa to honor Hollie. The evening will also include the City of Lafayette State of the City Address by Mayor Gina Dawson and the introduction of the 2024 Lafayette Chamber Board of Directors. Dinner registration is now closed. Please call the office for waitlist.

Stop by Hollie's Homegrown, 998 Moraga Road, say congrats and shop local!

 

FOR IMMEDIATE RELEASE:
Downtown Lafayette, CA, January 5, 2024 - Hollie's Homegrown, a charming retail store and family-owned wine tasting room located in the heart of downtown Lafayette, is owned and operated by Hollie Lucas-
Alcalay. She has been chosen by the Lafayette Chamber of Commerce Selection Committee as the 2024 Lafayette Business Person of the Year.  

The Lafayette Chamber was very fortunate to have several qualified candidate nominations for the 2024 Business Person of the Year. The selection committee chose Hollie Lucas-Alcalay for her commitment to our local community, and continued support of the business community, specifically her empowerment and development of small and women-owned businesses.  

In its third year of successful operation, she has created a sensational shop and a community gathering place. Hollie built her business on her passion for organic farming, cooking, and making delicious, healthy products. For years she participated at farmers markets and events before opening the store. All HH products are made onsite, where customers can observe the process of transforming locally grown ingredients (some grown on Hollie’s farm!) into seasoning salts, herbal teas, infused olive oils, vinegars, herbal infused honeys, and a line of herbal bath and beauty products.  

Hollie’s Homegrown also sells items and promotes over 40 local, original artists and artisans, giving them a unique retail space to sell their products. All complement each other and are carefully curated by Hollie, like one-of-a-kind textiles, artwork, photography, jewelry, handcrafted cutting boards, candles, ceramics, glassware, local authors, and more.  

They host classes and events for many locals and business owners as well. The calendar is always full of a variety of fun and creative classes to encourage our community to try something new and connect with others. 

Hollie is a continued advocate for local small businesses and local organizations. From her own commitment to sustainable, local products, to creating a haven for local makers with a prime location to sell, she truly represents what supporting local means to our Lafayette community. She continues to pay it forward, and has created a vibrant local artisan community, inspiring those who also have a passion for what they make or do and turning it into a business. 

Awards include: Whole Foods Market "Local Food Maker" Grant Winner and a Martha Stewart "American Made" National Food Finalist, and now the 2024 Lafayette Business Person of the Year. 

Hollie's Homegrown is located at 998 Moraga Road, Lafayette, CA 94549. Learn more at www.hollieshomegrown.com or call 925-330-9466. 

IMPORTANT COMMUNITY AND BUSINESS FACTS & INTERACTIONS

  • Hollie’s Homegrown is a successful retail business and is in its 3rd year of operation as a retail store, storefront opened in October 2021.
  • The company is in its 11th year of business, as Hollie sold successfully as a certified producer at Bay Area Farmers Markets, Holiday & Craft Fairs and online.
  • Hollie operates a Zero-waste farm. All organic materials (dead leaves, plants) are composted and then applied later to the soil or fed to adorable goats (Leo & Diego).
  • Culinary herbs, herbal teas, and medicinal herbs for bath & body products are grown to perfection in her own backyard (literally!), she keeps a watchful eye on her precious plants like part of the family.
  • Hollie is a third-generation organic farmer never using harmful pesticides or chemical fertilizers. And by employing sustainable growing practices you can feel confident everything at Hollie's Homegrown is safe and healthy for you and the environment.
  • Hollie’s family is an integral part of her business, as stated above products are grown literally in her own backyard. Her family joke is if you stick around long enough, she will put you to work.
  • Environmentally friendly materials: All Hollie’s Homegrown herbal products are in American-made glass as available.  Glass is the cleanest container and does not "off-gas" any toxic chemicals like plastic.  Plus, they are 100% recyclable and reusable.
  • All Hollie’s Homegrown products are made onsite, where customers can observe the process of transforming locally grown ingredients (some grown on Hollie’s farm!) into seasoning salts, herbal teas, infused olive oils, vinegars, herbal infused honeys, and a line of herbal bath and beauty products.
  • Hollie Lucas-Alcalay is the recipient of the Whole Foods Market "Local Food Maker" Grant Winner and Martha Stewart "American Made" Food Finalist.
  • Hollie has partnered and sold local products exclusively from over 40 small businesses. With 85% of them from Lamorinda (and the remaining, from a 20-mile radius of her store), the majority are from Lafayette and include: Fine Artists, Authors, Craft makers, glass makers, jewelry designers, bath and body products, wood workers and gourmet food producers.
  • Nearly daily, Hollie gets a request from a local maker, some established and many just starting out. She spends time with each one discussing their goals and offering small business advice and shares her personal experience and expertise on how to run and launch a successful artisan small business. She empowers local artisans to aim high in what they do and find success.
  • Hollie has built her business on her passions for organic farming, cooking, and making healthy sustainable products for her customers. She continues to pay it forward, and has created a vibrant local artisan community, inspiring those who also have a passion for what they make or do and turning it into a business.
  • Hollie is a tireless advocate for local small businesses and supports dozens of local organizations. From her own commitment to sustainable, local products, to creating a haven for local makers with a prime location to sell, she truly represents what supporting local means to our Lafayette community.
  • In a very challenging retail climate, she’s created a unique experience for shoppers, giving locals an opportunity to directly purchase one-of-kind, hand-made, high-quality items made by our friends and neighbors. The revenues they generate from selling at Hollie’s go directly back into our community, some examples include preschool tuition, soccer or volleyball jerseys, LPIE donations or supplementing their family’s income.
  • Through the ups and downs of business ownership she always finds a positive and practical spin on any challenge, and she is never afraid to pivot away from something that isn’t working to try something new.
  • It was always Hollie’s intention to create a sensational shop AND a community gathering place. She hosts classes, events, parties, and receptions for many local business owners and individuals.
  • The calendar is always packed with her sought-after classes on making her own products, the monthly ‘High Tea’ is filled with families and friends, lectures with local health and wellness experts, and many of her makers teach classes as well. Hollie’s Homegrown is always filled with a fun atmosphere, where people are encouraged to try new things, use their hands to make something, and learn something new about themselves and the importance of connecting to others in our creative community.
  • Hollie's Homegrown hosts a monthly California High Tea held every last Sunday of the month. After living in England for two years, Lucas-Alcalay, who's a tea drinker, enjoyed the tradition. Serving sweets and savories made by local bakers and caterers, she calls it "California" as opposed to "English" in order to give a nod to her California/Lamorinda sources.
  • Customers say how good it feels to come into the shop, that it’s cozy or familiar. In all of its aspects, Hollie’s Homegrown is an extension of Hollie’s spirit, wishing to share health, good food, friendship and community with all who enter.
  • Board Member of the Hacienda Foundation of Moraga since January 2014 and President of the Hacienda Foundation for 5 years. She co-produced the Hacienda Holiday Fair for 5 years (a predecessor of her current store!)
  • She was a Rheem Elementary Moraga Education Foundation Representative for 4 years. She still hosts the annual MEF Winemaker dinner at her home (her 6th year) which has raised over $50,000.
  • She participated at several farmers' markets for 8+ years, including: Moraga, Diablo Valley Shadelands in Walnut Creek, Fort Mason Center in SF, and Crocker Galleria in SF.
  • She has taught and spoken at many local organizations and events such as the Lafayette Community Garden (she also installed their herb garden), Moraga Garden Club (their herb garden too), Orinda Garden Club, National Charity League, and Girls Crushing It (Lamorinda). She also installed herb gardens at Rheem Elementary and Joaquin Moraga Intermediate School.
  • Supporter of Sustainable Lafayette and the Lafayette Art Moves Project in 2023 for Get Out the Vote as well as Trans Day of Visibility.

READ THE AUGUST 30, 2023 LAMORINDA WEEKLY ARTICLE HERE.

DINNER and STATE OF THE CITY ADDRESS
A dinner will be held at the Lafayette Park Hotel & Spa on Thursday, February 1, 2024. The evening also includes Lafayette’s State of the City Address by Mayor Gina Dawson and the introduction of the 2024 Lafayette Chamber Board of Directors.

Criteria for the Lafayette Business Person of the Year includes: 

  • Must be a current Lafayette Chamber of Commerce member and has been a Chamber member for at least two years; 
  • Is involved with a successful business, community organization, or non-profit; 
  • Has been involved with either the Chamber or other community based organizations; 
  • Their work should support the Chamber’s mission: To promote and maintain a healthy business climate and to preserve and enhance the quality of life in Lafayette; 
  • Someone who has given their time, money or energy to help make Lafayette a healthy community where people want to live, work and shop; 
  • Someone who models excellence in everything they do; 
  • Someone who brings this community together and/or makes us proud to be a member of the community. 

 

Former BPOY award recipients include:
Ed Stokes, Paul Barendregt, Dan Kelly, Barb Sorken, Dave Hill, Don Jenkins, Cynthia Murdough, Paul Bettelheim, Bob Ewen, Sereta Churchill, Ann Denny, Caesar Perales, Dennis Garrison, Scott Hampton & Wendy Tamis, Steve Cortese, Mike Heller, Mo Levich, Larry Blodgett, Tom Courtright, Larry Duson, Jay Lifson, Colleen McCormick, Brian Aiello, Leila Douglah, Andy and Wendy Scheck, Brenda Oum, Dana Green, Terry Ring, Jennifer Perlmutter, John McCormick and Tom Stack. 

 
 
 
 
2024 nomination deadline was Friday, December 8, 2023 at noon. 2025 Nominations will be accepted starting November 2024, with the announcement made in December. Nominees are submitted to an Independent Selection Committee made up of five voting members: the current President, Vice-President, current recipient, and two selected Board Members plus a staff liaison to facilitate and take notes.
 
Questions? Feel free to call the Lafayette Chamber at 925-284-7404. REGISTER FOR THE DINNER ON THURSDAY, FEBRUARY 1, 2024 HERE.
 
 
 
ADDITIONAL BLOG ARTICLES

 

Lafayette is Celebrating 175+ Years

In 2023, the City of Lafayette will be exploring and celebrating our local history.   The Lafayette Chamber is working in partnership with the City of Lafayette and the Lafayette Historical Society (LHS), to increase awareness and appreciation of our history...

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Best of the East Bay / Best in East Bay!

Diablo magazine's Best of the East Bay 2024 Congratulations Lafayette Chamber Members! Read the July 2024 issue here! Thank you voters!!! We did it! Diablo Magazine’s Best of the East Bay — Best Festival and Road Running Race!!!  Join us in Downtown Lafayette on...

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Why Join the Lafayette Chamber?

Member Events Calendar >>

Connect with us on Social >>

Restaurant and Retail Guide >>

Gift Guide >>

 

“We are very impressed with your Chamber. We have been members of other Chambers over the years and it’s been nothing like the experiences we’re having right out of the gate with your organization. Thank you for your great communication, follow up, and professionalism.”
– Peter Dewey, Bayview Painting

“I couldn’t have asked for a better resource than the Chamber, as I was establishing my medical practice in Lafayette. AJ, Holly, and Sara were so responsive to my questions and gave me many ideas on networking in the community. They host several events that foster community building. I honestly cannot imagine a more robust, active, and friendly chamber as this. I’m a member for life!”
– Cheruba Prabakar, Lamorinda Gynecology & Surgery

“WE LOVE THE CHAMBER! Batch and Brine has been a member of the Lafayette Chamber of Commerce for almost six years. We value and appreciate the incredible amount of work this organization produces for our community through many events and support for each business. The networking and education of information that’s spilled out weekly for the business community is impressive. They are a helping hand in so many ways for our business community and beyond. We couldn’t be part of this community without being part of the chamber. Lafayette Chamber is one of the best organizations we’ve worked with, so don’t think twice about it, join the Chamber!” – Rolla Ghaben, Batch & Brine

“The Chamber was instrumental in helping us open 14 years ago. The staff went out of their way to help us make connections and ensure we were successful. We would not be where we are today without the Chamber!”
– John & Colleen McCormick, Lamorinda Music